Packaging World Magazi
ne recently invited David Kendall to comment and review the current state of multi-branding in the grocery aisles. Watch the short video and find out why the middle isn’t as bad as we all thought it was.
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This entry was posted on June 22, 2011 at 10:00 am and is filed under Branding, Consumer Insights, Consumer Research, Design Commentary, Package Design, Press.
“Multi-tier Branding” – the middle isn’t as bad as we all thought it was….
June 22, 2011Packaging World Magazi
ne recently invited David Kendall to comment and review the current state of multi-branding in the grocery aisles. Watch the short video and find out why the middle isn’t as bad as we all thought it was.
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Like this:
This entry was posted on June 22, 2011 at 10:00 am and is filed under Branding, Consumer Insights, Consumer Research, Design Commentary, Package Design, Press.